Resources

Explore free resources on Customer experience(CX)

Posted on Dec 13, 2023
Unlocking the conversion conundrum: Navigating the discrepancy between social media traffic and sales success

The effectiveness of social media marketing in driving sales and conversions goes beyond generating traffic.

Posted on Nov 30, 2023
Customer Journey Mapping on Web applications and it's implementation

Customer Journey Mapping (CJM) in the context of a web application is a strategic process aimed at comprehensively understanding and visualizing the entirety of a user's interaction with the platform.

Posted on Nov 08, 2023
What is Lead Scoring?

By assigning scores to different actions or characteristics, you can efficiently identify and nurture the most promising leads, ultimately maximizing your chances of turning prospects into valued customers.

Posted on Oct 25, 2023
What is Customer Segmentation?

The absence of customer segmentation in an e-commerce setting is akin to navigating uncharted waters without a compass.

Posted on Oct 18, 2023
Predictive Analytics for E-commerce

It is an investment in understanding, anticipating, and satisfying customer needs in an increasingly competitive market.

Posted on Sep 30, 2023
Personalization on Web Applications

In the dynamic landscape of the digital age, the era of tailor-made content has emerged as a game-changer, reshaping the way we interact with web applications.

Posted on Oct 30, 2023
What is a Customer Data Platform?

In the not-so-distant past, businesses operated in a world where customer data was fragmented and scattered across various channels.

Posted on Sep 30, 2023
Customer Engagement Platforms (CEP) on Web Applications

A Customer Engagement Platform (CEP) is a comprehensive system designed to enhance customer interactions across various digital channels.

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